Mind the Label

University of California, Davis - DES 154 WQ 2022

Visual communication design focuses on the relationship between form, content, and context. In a Campaign Messaging course, explore how message campaigns are designed to inform and influence public opinion.
Develop a campaign around a topic through three separate phases: research, exploration, and intervention. Identify a topic and audience, then create a series of deliverables.
Identity
- Logo and/or Mark
- Business Card (3.5” W x 2” H)
- Letterhead (8.5” W x 11” H)
- Envelope (9” W x 12” H)
Website
- Homepage
- About page
- 2 Supporting Pages
Advertising
- Trifold Brochure (5.5” W x 8.75” H per side)
- Transit Display (48” W x 72” H)
- Billboard Display (48’ W x 14’ H)
January 2021 - March 2022
Adobe CC Illustrator & XD

Typography

Final typographic choices were chosen based on the idea of having approachable, professional text. A sans serif typeface with bold letterforms and rounded letters best addressed the need for legibility and playfulness.

Color Palette

Color palette created based on the coloration of the GMO products featured throughout the nonprofit’s branding. Bright tones were chosen to be playful and eye-catching with high contrast between graphics.